Content strategy is the control of your organization’s creative output that can appear in any form, including website, social media, print, and any other content medium you use to communicate with current or potential customers. The Crective can assist you with developing content, which can result in better outcomes for your business and opportunities you could never imagine.

Why Crective for Content Strategy?

To start, the Crective perform exhaustive audience, competitor, and opportunity research. This information guides clients in making wise decisions about content marketing strategies. One way we stand out is our ability to deliver a variety of content management services under one roof.

We have our own SEO experts on staff who can help boost the health and prominence of your content. When you work with us, our copywriters can create compelling content for digital, print, social media, or outreaching marketing materials; additionally, our designers and web developers can help with restructuring your site to make your most valuable content more accessible to site visitors. Different creative services like photography, graphic design, video, paid search, and social media could be used in a content marketing campaign custom-built for your company.

Benefits of Having Efficient Content Strategy

  • Content is a fantastic method of running your company that is both cost-effective and long-term. Content that ranks well and has a large volume of organic traffic is key to getting new leads because they are found via search engine results. You’ll be able to have this type of content on your website thanks to the content strategy.
  • Our support includes editing existing content and making web pages, blog posts, and guides more visible and shareable by optimising their information to match what people search for and want to learn about.
  • To connect with your audience, you must educate them on your brand and its capabilities. Content marketing helps establish your brand while offering great deals and a focus on what you can offer the customer. To enhance your content marketing, combine guest blogs, competitions, guest posts, and social media shares into a larger strategy. In doing so, you’ll be able to increase awareness about your company and products through guest posts, social media shares, competitions, and how-to guides.
  • Let us help you if you want more exposure, to bolster your brand recognition, and to improve your link profile via advertising.
  • Let us assist you in the creation and deployment of content that fits your organization’s unique business needs.

Content Audit and Analysis Service

You should research potentially profitable content gaps in any content strategy. New content opportunities may emerge from comprehensive keyword research and content audits if conducted on existing content. A content plan could include keywords that are relevant to the industry and would fill the ‘content gap’ with content that could lead to new leads. Also, some niche-specific keywords with lower search volumes can be beneficial, especially if they are completely specific to your industry or area, and are thus best looked at as a part of a marketing strategy.

It is also a good idea to analyse your competitors’ works to see what they have written about. Content marketing strategies should incorporate a method of copying (but rewriting and updating) competitor content to ensure that your own materials are fresh and engaging.

Our Content Strategy Process

  • Content Audit: Before starting a new content migration or structure, a content audit should be done to analyse the current content and its structure. Our content strategists and developers team up to perform thorough audits of your website’s URL structure, using the legacy content your site has stored. Your valuable content will never be lost as a result of the project implementation.
  • Content Gap Analysis: Understanding your competitors’ content is crucial for your brand. Using a content gap analysis, Crective can see what keywords your competitor is ranking for and which ones they aren’t currently targeting. To make your new content relevant, first figure out the relevant search terms to target.
  • Do Keyword Research: The key is finding popular search terms and phrases, which allows for determining which keywords to pursue. We dig deeper into what people search for to show you how much competition you face for certain keywords, as well as how successful you can be if you use those keywords in your organic search engine optimization.
  • Content Writing Plan: Content without a plan tends to lack direction. Content strategists work with you to find the best content for your target audiences, including the type and channel you need to successfully communicate with them. Content creation can help make sure your material is accessible to your audience through various channels.
  • Copywriting: Connect with your readers by creating relevant and believable content. The effective implementation of professional copywriting has positive effects on branding, audience engagement, and website traffic. Each project Crective undertake receives strategic content that has been tailored to meet every client’s specific needs. In addition to website copy, blog posts, social media posts, eBooks, white papers, customer testimonials, case studies, and other documents, we are proficient in creating brand imagery and educational assets.
  • SEO: The overall goal of driving traffic to your website is supported by search engine optimization. Our team enhances your site’s SEO by applying relevant image text, rewriting URLs, rewriting meta descriptions, researching keywords, and doing important inbound and outbound linking. Our experts build an additional structure to the backend of your Drupal site to enable your business to easily manage your site’s SEO. We also give you the ability to customise your site’s content and features.